Sales Team,

You know that the Little Penguin launch has been a success, since you were a critical part of making it all happen, but did you know that the Little Penguin will ship 1 Million cases before the brand is one year old? This is the most successful Australian premium brand launch in the U.S. EVER and I was there to see the Millionth Case role off the bottling line. And, to make it even better, it was a case of the new Pink Penguin.

To celebrate the millionth case milestone, we have hidden a GPS tracking device in the One-Millionth Case of the Little Penguin and we will follow it across the Pacific from Australia to the United States. When the case is opened, the GPS device will be activated and we will then locate the lucky case of the Little Penguin. The member of the trade, a retailer or restaurateur, who receives the millionth case, will win a trip to attend a special event courtesy of Phillip Island Nature Park, the home of the Little Penguins in Australia. We will also throw a Penguin Party State side at the premises of the winning restaurant or retailer for their top consumers. Millionth case Penguin Parties will also happen at other locations around the United States and Canada. Stay tuned to hear more about a millionth case Penguin Party coming to a location near you.

We will share updates with you as the case makes its way across the ocean, and around the country. Soon there will be a short digital video about the Millionth Case and the GPS tracker that you can share with your customers, so that they can get excited about the Millionth Case...and keep an eye out for it at their account. In the meantime, the pictures below show the tracker being packed into the case at the winery last week.

Cheers

Doug Rogers
SVP Marketing